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Building a Comprehensive Private Brand Business Plan


A multi-billion dollar distribution company was looking to improve their margins and shareholder value by expanding their private brand product platform. This company turned to DataKey to play the vital role of Project Manager, a six month company-wide engagement that integrated Sales, Marketing, Product Management, Operations, IT, and Finance to build a plan that would add several hundred million dollars of annual revenue for the company.


  • This was the third major project engagement for DataKey with this company. DataKey had previously sized the opportunity, and had built a draft go-forward implementation plan. This work enabled the company to select private brand expansion as one of its top strategic initiatives, and therefore gain essential senior management sponsorship and support.
  • Facilitated eight full day large scale team integration meetings during the course of the engagement to ensure proper project direction and functional buy-in.
  • As Project Manager, DataKey created a comprehensive project plan, tracked project status, prioritized action items, built communication materials, identified critical path and primary risks to the project success, and communicated risks and risk mitigation plans to project sponsors.


  • Created full team multidisciplinary commitment and accountability to business plan success.
  • Met all major project milestones: Executive Sponsor reviews, financial objectives, cross functional alignment objectives, and project budgetary objectives.
  • Presented to President and full Executive Management team three times during engagement, culminating in full approval of plan and budget.
  • Go-forward business plan to dramatically expand Private Brand investment accepted. Projections are for $300M annual increased revenues and significant improvement in profit margins for the company.

“We thoroughly enjoyed working with DataKey.  Amie Gray as Project Manager has just the right blend of no-nonsense approach, technical expertise, tools capability and overall extraordinary project management skills. We have been using DataKey for our top strategic initiatives over the last several years and will continue to do so going forward. They play a pivotal role in getting our projects done, meeting all key project objectives.”

  – Vice President of Product Management



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