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Effective Marketing for New Technical Product

Challenge

The Innovation Center in a Fortune 100 Telecom developed a new product concept and was ready to share the idea with potential partners and customers. The technical team lacked the product marketing capacity and capability needed to design the initial marketing and sales collateral.

Actions

  • Shaped key messaging to describe market needs, product benefits and enabling technologies.
  • Created product and technology overviews to inform non-technical internal audiences.
  • Developed a complete portfolio of product marketing materials for potential customers, partners, tradeshows and events.

Results

  • Drove clarity on the new product concept communicated throughout the organization.
  • Successfully engaged target partners and potential customers using the marketing materials.
  • Executive team next engaged DataKey to create a comprehensive business plan for the new product.  Market opportunity in excess of $500M.

"DataKey got more done than we could have ever done by ourselves. We would not be moving this $500M project forward without the assistance from DataKey."

- CTO & Vice President, US R&D

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

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FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com