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Benchmarking Private Brand Progress

Challenge

A large industrial distributor with a growing private brand business recognized the importance of understanding best practices for proprietary brand management and tasked DataKey with external benchmarking to assess their progress.

Actions

  • Researched best practices and thought leadership around private brand management including brand rationalization, master branding strategies, and brand positioning.
  • Documented the current state of the client’s private brand management through extensive internal interviews with cross-functional executive-level management.
  • Provided an assessment of opportunity gaps to bring the client from the current state to a desired future best practice state.

Results

  • Identified the marketing, organizational, and selling priorities needed to achieve private brand best practice.
  • Achieved consensus among the Executive Management team on private brand best practices and next steps.
  • Private brand development was designated as one of the client’s major strategic initiatives for the next fiscal year, $100M+ opportunity identified.

"DataKey continues to provide very insightful and fresh thinking on our challenge. DataKey is clearly unveiling a huge growth opportunity for our business."

- Chief Operating Officer

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

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FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

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Contact

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Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com