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Customer Insight to Drive Company Strategy

Challenge

Fortune 500 financial services company with 40,000+ customers retained DataKey to enhance position in marketplace. Market intelligence required prior to developing near-term and long-term plans.

Actions

  • Designed Customer Intelligence questionnaire, conducted field intelligence gathering consumer sentiment for a new name for an associated spin-off.
  • Created and facilitated a series of focus group sessions in Chicago and NYC.
  • Delivered an executive summary of the results and comprehensive transcripts of the events.

Results

  • President and Executive Management team on-site to view focus sessions and gained valuable customer insights. Results and recommendations approved by Board of Directors.
  • Client next asked DataKey to facilitate corporate strategy, marketing strategy and research projects for several years following the initial projects.

"The entire team was a pleasure to work with. We utilized every aspect of the customer research from the focus groups. Very professional team and very effective results."

- Marketing VP

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

[download mid-market case highlights]

FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

[download Fortune 1000 case highlights]

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com