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Alignment of Worldwide Product Roadmap Processes

Challenge

Worldwide product management teams of this Fortune 100 company produced independent roadmaps at various intervals. Enterprise sales teams had the burden of integrating roadmaps for customer presentations and strategic purposes, which was highly inefficient and sub-optimized company’s total product positioning.

Actions

  • Consolidated all product roadmap information from teams around the world using a template-format which allowed product and sales VPs to identify disconnects in messaging, timing, and functionality.
  • Implemented version control with a periodic release cycle for a complete roadmap that encompassed all products within the scope for the sales teams.
  • Produced “Key Update Summary” to highlight new information on each roadmap update.

Results

  • Dramatically improved the quality and consistency of customer-facing roadmap presentations while increasing sales team efficiency.
  • Enhanced sales team confidence in the accuracy of roadmap information and provided early access to unannounced product plans.

"The new roadmap process saves us a lot of ‘one-time’ work and importantly ensures our messages are now aligned in the field.  This has strategic significance for us.  Excellent."

- VP Marketing

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