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Structuring an Organization for Private Brand Growth

Challenge

A large industrial distributor with a rapidly growing private brand business wanted to maintain their high growth rate but had not devoted resources to a strategic plan.  DataKey was brought on to create a detailed go-forward plan with private brand organizational structure recommendations based on best practice benchmarking.

Actions

  • Researched external benchmark data on companies with large, high-growth private brand business and distilled findings into a set of critical success factors and case studies.
  • Interviewed key internal stakeholders to determine proper ownership and alignment for initiative success.
  • Created a comprehensive project plan from macro level to granular details for executing private brand growth strategy and recommended structures for project management and organization to foster private brand growth.

Results

  • Built consensus across disparate departments behind the private brand initiative.
  • Equipped client with roadmap for continuing 30%+ CAGR on private brand business.
  • Private brand growth confirmed as a strategic deployment target for upcoming years.

“With the roadmap that DataKey provided, we can really hit the ground running.  Our process has been greatly accelerated due to DataKey’s work.”

– Chief Operating Officer

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

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FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com