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Leveraging Social Media to Create Community

Challenge

A business services company was determining how best to utilize social media channels to foster a sense of community amongst their customers and open new channels to spread the word about their services.

Actions

  • Crafted a strategy for the client’s presence and communication via Facebook, Twitter, and LinkedIn.
  • Created accounts on each service and coached the client on how to operate the tools and features on each social media channel, including a new corporate Facebook page and a special interest LinkedIn group targeted towards a subset of customers.
  • Recommended a brand voice strategy and developed a content plan for upcoming releases on Twitter and Facebook.

Results

  • Business is up and running on Facebook, Twitter, LinkedIn with 100’s of friends, followers, contacts.
  • Client is equipped to efficiently communicate with customers through multiple social media channels and has integrated social media into their regular communication activities.
  • Customers of the client regularly use the new social media channels to network with each other and discuss topics relevant to their community.

"DataKey did exactly what I needed: translated the social media channels into relevant tools for my business.  We now have a strong, integrated social media presence.”

- Chief Executive Officer

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Phone:    914-945-8808
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