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Brand Recognition Research & Recommendations

Challenge

Television News Station in highly competitive multi-million viewer U.S. audience base was experiencing brand awareness issues and had an objective to advance station to higher ratings. DataKey was recruited to gather base customer intelligence.

Actions

  • Designed a customized field study approach, ensuring statistical neutrality and a significant database of input.
  • Conducted field research, managing and supervising over 5,000 calls to target demographic market segments.
  • Performed extensive analysis of study findings to discover key opportunity areas.

Results

  • Identified breakthrough opportunities for station viewership growth and generated industry best-practice approaches.
  • Strategic recommendations implemented by senior station management to improve brand recognition.

"DataKey delivered! Their attention to detail and response time for completing the project exceeded our expectations in every aspect of this large undertaking."

- Senior Research Partner

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

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FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com