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Enhancing eCommerce and Web Presence

Challenge

A janitorial supplies and equipment distributor sought to increase its online presence and e-commerce functionality by bringing a decade-old website into the 21st century.

Actions

  • Studied the competitive landscape of websites and e-commerce capabilities to take full advantage of competitors’ strengths and weaknesses.
  • Researched customer segments and product lines to develop strong messaging that would resonate with target customers.
  • Partnered with a search engine optimization firm to assist in the development of the structure and content of the website and drive the messaging.
  • As Project Manager, assisted in the production of an appealing and practical website by guiding the design vendor.

Results

  • Created a modern online presence for the company that both impressed customers and improved their use of e-commerce.
  • Optimized the content of the website to grow the number of hits and rank the client higher among the major search engines, including many #1 Google hits.
  • Facilitated the potential improvement of margins by making it easier to transition the client’s customers from phone orders to e-commerce.

"DataKey did an amazing job of transforming our old website into a commerce site that we are proud of. We are now eagerly promoting our website to our customers, which will improve our margins. "

- President

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com