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Focus Groups Shape New Product Strategy

Challenge

A physician network frustrated with the ever-escalating cost of healthcare engaged DataKey to provide strategic recommendations regarding product design.

Actions

  • Designed and conducted a series of focus group sessions to further shape the company’s revolutionary medical service offering.
  • Compiled feedback from target segments to determine effective strategies for new product development.

Results

  • Delivered key recommendations to advance the group’s product, including a comprehensive 50-page market intelligence document.
  • Product is currently under development with market research feedback fully incorporated.

"DataKey produced results. They masterfully facilitated the entire focus group process which was instrumental in the design of this breakthrough approach to Healthcare."

- Director Medical Staff

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com