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Leveraging Strategic Marketing for Product Success

Challenge

Strategic marketing is an essential tool for understanding the voice of the market and developing products to provide maximum value to customers.  DataKey equips small business leaders with expert guidance and powerful tools to channel the voice of the market into successful product and service offerings.

Actions

  • Led participants thought a workshop to gain insight on how their company captures the voice of the market and leverages that data in the product development process.
  • Introduced compelling, practical tools to self-assess and improve the new product development process, including Quadrant Analysis, Stage Gate Model, and Net Promoter Score.

Results

  • Participants assessed their company’s strategic marketing and product development processes to determine a course of action to better capture the voice of the market.
  • Leaders were equipped with tools to drive change in their organizations using the strategic marketing methods

“Real work situations are brought to the table. We have the opportunity to discuss alternatives and hear a wide variety of experiences from seasoned senior managers.  It’s wonderful hearing solutions from multiple perspectives.”

– Key Leaders Participant

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

[download mid-market case highlights]

FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

[download Fortune 1000 case highlights]

[read more testimonials]



Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com