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Improving Ticket Sales with Data Analysis

Challenge

A NY-based theater company was having difficulty maximizing their seat fill rate and desired to increase sales, optimize marketing efforts, and create an effective ticket pricing strategy.

Actions

  • Performed extensive analysis of 7 years sales data, examining 125,000+ data records to uncover breakthrough correlations.
  • Strategic recommendations to advance the company’s ticket sale performance presented to President.

Results

  • Board of Directors approved and implemented all recommendations and tactics.
  • Sales and profitability increased by more than 300% over the previous season.

"We were thoroughly impressed by the practical DataKey recommendations which fit our budget, but even more impressed with their breakthrough, eye-opening findings."

- Executive Director

INTELLIGENT SOLUTIONS, EXCEPTIONAL RESULTS

MID-MARKET COMPANIES

Energize the Executive Management team with exceptional capability and capacity.

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FORTUNE 1000 COMPANIES

Experienced, motivated, talented consultants provide hands-on leadership when internal resources are stretched thin.

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Contact

Address:    100 South Bedford Road
Suite 110, Mt. Kisco, NY 10549
Phone:    914-945-8808
Email:    contact_us@datakeyconsulting.com